The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation
Category: Public Service / Television - Single
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Single
Points: 25.0
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Public Service / Radio - Single
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank
Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Collateral / Posters - Single
Points: 15.0
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Brand Transformation / Single
Points: 5.0
Ogilvy Persian & Urdu
Agency: Ogilvy & Mather / Gurgaon
Client: Ogilvy & Mather
Category: Self-Promotion / Single or Campaign
Points: 5.0
Rescue Radio - Tagalog Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Public Service / Radio - Single
Points: 5.0
Stupid Little Bitch
Agency: Ogilvy & Mather Dublin / Dublin
Client: ISPCC (The Irish Society for the Prevention of Cruelty to Children)
Category: Public Service / Radio - Single
Points: 5.0
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India
Category: Public Service / Promotional Items - Single or Campaign
Points: 5.0
'Tools of Destruction'
Agency: Ogilvy & Mather / Singapore
Client: ACRES
Category: Public Service / Television - Single
Points: 5.0
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel
Category: Public Service / Promotional Items - Single or Campaign
Points: 5.0
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods
Category: Consumer Radio / Single
Points: 5.0
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain
Category: Consumer Radio / Campaign
Points: 5.0
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE
Category: Brand Transformation / Single
Points: 5.0
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Karaoke Breathalizer
Agency: Ogilvy Brasil / São Paulo
Client: BAR AURORA & BOTECO FERRAZ
Category: Experiential Advertising / Events and Competitions
Points: 5.0
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac
Category: Experiential Advertising / Installations
Points: 5.0
Tweetbullets
Agency: Ogilvy & Mather / Mexico City
Client: Memory and Tolerance Museum
Category: Experiential Advertising / Installations
Points: 5.0
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Rugbeer
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Salta
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel
Category: Newspaper / Small Space Print - Campaign
Points: 5.0
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Magazine / Full Page or Spread - Single
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Castrol BP Petco
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Campaign with a view
Agency: Ogilvy Germany / Frankfurt
Client: Schoeffel Outdoor Clothing
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt
Client: German Rail (Deutsche Bahn)
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel
Category: Newspaper / Small Space Print - Single
Points: 5.0
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Newspaper / Small Space Print - Single
Points: 5.0
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Public Service / Collateral - Campaign
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Single
Points: 5.0
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Can Opener
Agency: Ogilvy & Mather / Cape Town
Client: Heinz
Category: Collateral / Posters - Single
Points: 5.0
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Collateral / Posters - Campaign
Points: 5.0
Hotwheels Vintage Collection
Agency: Ogilvy & Mather / Mumbai
Client: Mattel
Category: Collateral / Posters - Campaign
Points: 5.0
The World Without Billionaires
Agency: Ogilvy Brasil / São Paulo
Client: Forbes Brasil
Category: Collateral / Posters - Campaign
Points: 5.0
Puzzles
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa
Category: Collateral / Posters - Campaign
Points: 5.0
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Waiting. For seven years.
Agency: Ogilvy Germany / Frankfurt
Client: Foundation FOR LIFE -- for organ donation
Category: Public Service / Outdoor - Single
Points: 5.0
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ogilvy & Mather
Title:
Ogilvy Persian & Urdu
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Sawa Mninjah
Title:
Rescue Radio - Tagalog Rescue
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ISPCC (The Irish Society for the Prevention of Cruelty to Children)
Title:
Stupid Little Bitch
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ACRES
Title:
'Tools of Destruction'
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BAR AURORA & BOTECO FERRAZ
Title:
Karaoke Breathalizer
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Memory and Tolerance Museum
Title:
Tweetbullets
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Salta
Title:
Rugbeer
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Newspaper / Small Space Print - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Expedia
Title:
All You Can
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Castrol BP Petco
Title:
Castrol
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Schoeffel Outdoor Clothing
Title:
Campaign with a view
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
German Rail (Deutsche Bahn)
Title:
Still as good after 20 years. The German-Rail-Card.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Battleship
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Heinz
Title:
Can Opener
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Expedia
Title:
All You Can
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel
Title:
Hotwheels Vintage Collection
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Forbes Brasil
Title:
The World Without Billionaires
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mattel Southeast Asia
Title:
Pictionary
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Expedia
Title:
Mum Dad IOU
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0