Creative Showcase
Oysters / Spar
Submitted By Amit Acharekar
Description
The task at hand was to effectively communicate the message of Seafood Festival at the Spar Food Store at Juhu.
So, large oysters were strategically placed in the sand at Juhu beach. When curious people opened the oysters they read, “Looking for Seafood? Spar Seafood Festival 11-21st July, 06.”
Objective
The business objective was to develop the most innovative communication and override the competition. And achieve more footfalls at the Spar Food Store at Juhu.
Technical Challenge
The biggest challenge was to ensure that no one missed the communication. Besides, the oysters we fabricated had to look real enough, so that curious people opened them and got the message.
Client
Spar
Industry
Foods & Beverages
Agency
Quadrant Communications Ltd.
Media
Innovative Use of Media
Credits
Account Executive
Sunil Balan
Agency Producer
Micheal Sequeira
Art Director
Sandeep Poyekar
Content Strategist
Amit Acharekar
Creative Director
Paul Menacherry
Designer
Sandeep Poyekar
Illustrator
Sandeep Poyekar
Photographer
Sandeep Poyekar
Writer
Amit Acharekar
Views
369
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