Creative Showcase

Fly / Cadbury India Limited

Submitted By Anuraag Khandelwal

Description

We took a cliché and turned it on its head to illustrate the reverse nature of our product.

Objective

To introduce Cadbury Ulta Perk - a reverse variant of Cadbury Perk (a popular chocolate covered wafer bar).

Technical Challenge

Getting the waiter fly to look servile, and the customer fly to look ticked off without making them look like animated cartoon characters was a challenge

Client

Cadbury India Limited

Industry

FMCG

Agency

Ogilvy & Mather, Mumbai
www.ogilvy.com

Media

Print

Credits

Account Executive

Hephzibah Pathak, Prakash Nair, Harsh Bhatt, Santosh Kutty

Art Director

Anuraag Khandelwal

Creative Director

Anup Chitnis, Rensil D'silva, Piyush Pandey

Photo Illustrator

Uday Kinloskar, Infiniti

Photographer

Kedar Malegaonkar

Writer

Satish deSa

Views

862

 

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