Creative Showcase
Buttface / Veikkaus/Lotto
Submitted By Jenny Lundqvist
Description
Lotto is a game of chance with tiny small chances of winning lots of money. And still there’s always somebody who wins. Those who play Lotto are optimists. Those who do not are pessimists. The Lotto brand wants to support optimism. These Lotto ads were published this way, so you can look them upside down and see both sides, positive and negative.
Credits
Account Executive
Marja-Leena Vattulainen
Agency Producer
Anne Koskela
Art Director
Mikko Torvinen
Content Strategist
Tommi Laiho
Illustrator
Pinja Korhonen, Jouni Seppanen
Writer
Erkko Mannila
Views
473
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