Creative Showcase
Mask / Wrigley
Submitted By Ada Wong
Description
A whitening mask (typically used on the face) appears in the shape of a tooth. To illustrate that Extra White gives you the simplest way to clean your teeth.
Objective
To communicate the whitening power of Wrigley's Extra White chewing gum.
Our target audience is female skewed, age 20-29. They are very appearance conscious.
Technical Challenge
No particular technical challenge.
Client
Wrigley
Agency
Grey Worldwide: HK
Media
Credits
Art Director
Edmond Chan / Gloria Fung / Leslie Wong
Creative Director
Keith Ho / Eddie Hui / Edmond Chan
Illustrator
Wendar Man
Writer
Wilson Ang / Eddie Hui
Views
1023
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