Creative Showcase
Save the tiger, Binocular / Sanctuary Magazine
Submitted By Divya Bhatia
Description
India is famous for its wildlife. The tiger is our national animal and people from all over the world come to see this magnificent beast. However due to a huge decrease in the tiger population tourist traffic too has suffered. This in turn has effected the economy. Killing the tiger is no longer an ecological issue that does not concern people but has a direct impact on our life. By highlighting this very real and monetary loss we hope to urge people to pay more attention towards saving the tiger.
Objective
To promote the cause of saving the tiger in a fresh and real manner, that's relevant to people today.
Technical Challenge
The biggest challenge our team faced was to get genuine tiger hunt pictures that would ring a bell with the viewers. These pictures though oft used and recognised were difficult to get because they were more than a 100-150 years old.
Client
Sanctuary Magazine
Industry
Publication
Agency
Ogilvy & Mather Pvt Ltd
www.ogilvyindia.com
Media
Outdoor
Credits
Account Executive
Shweta Jain
Art Director
Ashish Anand
Creative Director
Emmanuel Upputuru
Photographer
Ajit Singh Padam, Corbis Images, Indexstock
Writer
Divya Bhatia
Views
505
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