Creative Showcase

Save the tiger, Camera / Sanctuary Magazine

Submitted By Divya Bhatia

Description

India is famous for its wildlife. The tiger is our national animal and people from all over the world come to see this magnificent beast. However due to a huge decrease in the tiger population tourist traffic too has suffered. This in turn has affected the economy. Killing the tiger is no longer an ecological issue that does not concern people but has a direct impact on our life. By highlighting this very real and monetary loss we hope to urge people to pay more attention towards saving the tiger.

Objective

To promote the cause of saving the tiger in a fresh and real manner, that's relevant to people today.

Technical Challenge

The biggest challenge our team faced was to get genuine tiger hunt pictures that would ring a bell with the viewers. These pictures though oft used and recognized were difficult to get because they were more than a 100-150 years old.

Client

Sanctuary Magazine

Industry

Publication and Media

Agency

Ogilvy Pvt Ltd
www.ogilvyindia.com

Media

Outdoor

Credits

Account Executive

Shweta Jain

Art Director

Ashish Anand

Creative Director

Emmanuel Upputuru

Photographer

Ajit Singh Padam, Corbis Images, Indexstock

Writer

Divya Bhatia

Views

467

 

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