Creative Showcase
Blank piece of paper... / Papyrus
Submitted By Fredrik Ternstrom
Description
Papyrus is a large paper manufacturer in Sweden and Europe. They operate in many different corners of the paper business, and this ad campaign focuses on paper used in high-end magazines, brochures and collateral. The idea here is that ”the media is the message” and to actually treat it accordingly. The result are ads that are almost completely blank, but printed on this high quality paper from Papyrus, named Magno Lux, Magno Star and Magno Satin.
Objective
To get the consumer to touch, smell and really look at the actual media.
Technical Challenge
To be able to use the actual product (paper) for these specific ads.
Client
Papyrus
Agency
Private draft
Media
Credits
Art Director
Fredrik Ternstrom
Creative Director
Fredrik Ternstrom
Writer
Fredrik Ternstrom
Views
885
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