Creative Showcase

"CAR WASH" / VOLKSWAGEN MALAYSIA

Submitted By ROGER PE

Description

THE AD SHOWS A VOLKSWAGEN JETTA CONTINUOUSLY RUNNING ON THE ROAD SO MUCH SO THAT A CAR WAS IS CHASING IT. THIS IS TO DRAMATIZE THE CAR'S PLEASURABLE DRIVING YOU WOULDN'T WANT TO LEAVE IT.

Objective

TO CREATE MAXIMUM AWARENESS OF THE BRAND AND INCREASE ITS MARKET SHARE BY 15%

Technical Challenge

THE COMPOSITE PHOTOSHOP OF TWO TRANNIES (CARS WASH AND CAR IN MOTION) WAS VERY CHALLENGING AND NEEDED EXTRA CAREFUL EYES AND DETAILING.

Client

VOLKSWAGEN MALAYSIA

Industry

AUTOMOTIVE

Agency

DDB INTERNATIONAL MALAYSIA

Media

Outdoor

Credits

Account Executive

TERENCE LEONG, ALVIN NG (SENIOR ACCOUNT MANAGER), IAN TAN (GROUP ACCOUNT DIRECTOR)

Agency Producer

ANDY NG

Art Director

DESMOND PHANG

Creative Director

ROGER PE

Views

396

 

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