Creative Showcase

"PLUG" / KABAYANIHAN

Submitted By ROGER PE

Description

The ad is a series of electric sockets where an electric accessory can be plugged in.
Each socket contains a label and the last one is labeled as "Vagina" to suggest that some women are virtually treated as sex objects. Its intended purpose is to create awareness for the plight of many battered women and extend help to victims of abuse.

Objective

The objective of the campaign is to create a high level of social awareness so that those who are victims of abuse may get help and occurences of such abuses lessen.

Client

KABAYANIHAN

Industry

PUBLIC SERVICE

Agency

DDB INTERNATIONAL MALAYSIA

Media

Outdoor

Credits

Account Executive

SHANE TEO

Agency Producer

ANDY NG

Art Director

KAI MING WONG

Creative Director

ROGER PE

Writer

ROGER PE

Views

253

 

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