"PLUG" / KABAYANIHAN
Submitted By ROGER PE
The ad is a series of electric sockets where an electric accessory can be plugged in.
Each socket contains a label and the last one is labeled as "Vagina" to suggest that some women are virtually treated as sex objects. Its intended purpose is to create awareness for the plight of many battered women and extend help to victims of abuse.
The objective of the campaign is to create a high level of social awareness so that those who are victims of abuse may get help and occurences of such abuses lessen.
DDB INTERNATIONAL MALAYSIA
KAI MING WONG