Creative Showcase

"Die" / Harbor House Crabs

Submitted By John Gilbert

Description

Harbor House needed to separate itself from supermarkets, its primary competition. Most consumers who buy crabs don't realize how critical freshness is to the quality of the taste. We needed to change that.

Objective

Supermarkets typically sell frozen crabmeat, or at least, much less fresh than Harbor House's usual 2-3 days from catch to your doorstep. We needed to convey that freshness with an attitude that clearly states Harbor House's singular focus.

Technical Challenge

To quickly show that the Harbor House product comes as fresh as you can get without catching it yourself, we used a weatherbeaten, hand-painted look that separates it from the homogenized look of supermarkets. The lettering and design elements were hand-painted, then layered onto photographed textures.

Client

Harbor House Crabs

Industry

Food & Beverage

Agency

Neiman Group
www.neimangroup.com

Media

Print

Credits

Account Executive

Tom Skena

Agency Producer

Kim Messer

Art Director

Dave Spink

Content Strategist

Amy Muntz

Creative Director

Jeff Odiorne

Writer

John Gilbert

Views

331

 

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