LAUGH / GREATEWR MONTREAL REAL ESTATE BOARD
Submitted By Pier Lalonde
30-second TV spot to illustrate the ultimate benefit of dealing with a qualified real estate agent (broker).
Based on the French hit song (l’agent fait le bonheur): An agent brings happiness.
Help position real estate agents as professionals whose job is to help bring real estate transactions to a happy... very happy end.
Illustrate the different age groups and tyes of property related to residential real estate.
Avoid wordy scripts and let the contagious effect of laughter do its job.
GREATEWR MONTREAL REAL ESTATE BOARD
LXB COMMUNICATION MARKETING
Dominic Laurence James
Pier Lalonde, Martin Dessureaux