Creative Showcase

LAUGH / GREATEWR MONTREAL REAL ESTATE BOARD

Submitted By Pier Lalonde

Description

30-second TV spot to illustrate the ultimate benefit of dealing with a qualified real estate agent (broker).
Based on the French hit song (l’agent fait le bonheur): An agent brings happiness.

Objective

Help position real estate agents as professionals whose job is to help bring real estate transactions to a happy... very happy end.

Technical Challenge

Illustrate the different age groups and tyes of property related to residential real estate.
Avoid wordy scripts and let the contagious effect of laughter do its job.

Client

GREATEWR MONTREAL REAL ESTATE BOARD

Industry

REAL ESTATE

Agency

LXB COMMUNICATION MARKETING
lxb.ca

Media

Television

Credits

Account Executive

Richard Paquet

Agency Producer

Marie-France Cusson

Art Director

Martin Dessureaux

Creative Director

Pier Lalonde

Director

Dominic Laurence James

Production Company

6ix Degres

Writer

Pier Lalonde, Martin Dessureaux

Views

266

 

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