Creative Showcase

Excersise / Vision Eye Care

Submitted By Ashwin Palkar

Description

The poster was made to stick indoors of the retail shop and few of them on the glass wall facing the street. The idea behind was to involve onlookers as well as in shop customers to educate themselves about different exercises which can be done by simple eye movements. Please suggest on the copy if required to be changed, Thanks.

Technical Challenge

The challenge was to how to keep the onlookers on the street to stare inside the shop and arrest their attention. When the looked at the posters on the glass walls obviously they would look inside the shop as well. Plus holding on to the in-shop customers was a bigger advantage since they spent quite a few time inside the shop reading the posters.

Credits

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