Creative Showcase
Prevent global warming-Electric field / NRDC
Submitted By Amy Zhou
Description
¡°Energy-saving and consumption-reducing¡± and ¡°global warming¡± have become an international public focus, and extensive use of air-conditioners is one of the prime reasons resulting in global warming. Local people with little environmental protection consciousness often adjust air-conditioners to very low temperature in office buildings and markets, especially in the southern China, which causes a great consumption of energy in summers.
Objective
Mount an interactive device to a thermolator of air-conditioner, and then people will see more exhaust from electric field and penguins and polar bears decreasing on the device when lowering the temperature of air-conditioners. This interaction warns people to pay attention to the crisis of global warming brought about by the over consumption of energy, and leads them to take initiative in taking part in energy-saving and environmental protection.
Technical Challenge
Mount an interactive device to a thermolator of air-conditioner, and then people will see more exhaust from electric field and penguins and polar bears decreasing on the device when lowering the temperature of air-conditioners.
Client
NRDC
Media
Innovative Use of Media
Credits
Creative Director
Zebo Li
Illustrator
Jair Chan, Jaco Deng
Photographer
David Chan
Writer
Hill Huang, Jill Jun
Art Director
Jair Chan, Dahon Ching, Jaco Deng
Views
433
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