GTI Logo / Volkswagen AG
Submitted By Marco Diel
We develop a print campaign explaining what exactly GTI stands for. Small insight: in germany the Golf GTI is a famous car since ages. And there are a lot of Golf GTI clubs. So before we aired that campaign, we showed it some of these clubs. The result was amazing: they love it.
It was all about telling people that the Golf GTI is the ultimate sports car from Volkswagen.
DDB Germany/ Düsseldorf
Eric Schoeffler, Amir Kassaei, Thomas Schwarz, Tim Jacobs
Tim Jacobs, Georgios Engels