Creative Showcase

GTI Logo / Volkswagen AG

Submitted By Marco Diel

Description

We develop a print campaign explaining what exactly GTI stands for. Small insight: in germany the Golf GTI is a famous car since ages. And there are a lot of Golf GTI clubs. So before we aired that campaign, we showed it some of these clubs. The result was amazing: they love it.

Objective

It was all about telling people that the Golf GTI is the ultimate sports car from Volkswagen.

Client

Volkswagen AG

Agency

DDB Germany/ Düsseldorf
www.de.ddb.com

Media

Outdoor

Credits

Account Executive

Silke Lagodny

Art Director

Thomas Schwarz

Creative Director

Eric Schoeffler, Amir Kassaei, Thomas Schwarz, Tim Jacobs

Producer

Maik Schrake

Writer

Tim Jacobs, Georgios Engels

Views

229

 

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