Creative Showcase

Short but fun / Volkswagen AG

Submitted By Marco Diel

Description

We created 3 radio commercials, telling short but fun in 30” seconds the story of "Hannibal", “Sisyphos” and "Beatles".

Objective

It was all about getting young people being excited about the VW Fox – the smallest car from Volkswagen. The biggest challenge was to find a funny communication of the VW Fox positioning “Shortbutfun”.

Client

Volkswagen AG

Industry

Automotive

Agency

DDB Germany/ Düsseldorf
www.de.ddb.com

Media

Radio

Credits

Account Executive

Silke Lagodny

Creative Director

Eric Schoeffler, Amir Kassaei, Thomas Schwarz, Tim Jacobs

Director

Dennis May, Georgios Engels

Music & Sound

Susanne Giergerich, Dennis May, Georgios Engels, Ina-Katrin von Chamier, Timo Kockmeyer, Jürgen Kluckert

Producer

Timo Kockmeyer

Production Company

Studio Funk Düsseldorf

Writer

Dennis May, Georgios Engels

Views

711

 

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