Creative Showcase
Grow Faster / GlaxoSmithKline Ltd.
Submitted By Ada Wong
Description
Parents always wish for their kids to grow up fast. With Scott’s help, they can fulfil their wish. Therefore, to illustrate this benefit, we printed a full-size kid on a concertina-type water bottle to hand out to parents. When it is pulled out, the printed kid seems to grow tall immediately, right before your very eyes.
Objective
To raise awareness on Scott’s benefit of making your children grow faster, we wanted something innovative and creative.
Client
GlaxoSmithKline Ltd.
Agency
Grey Hong Kong
Media
Innovative Use of Media
Credits
Account Executive
Bernard Wong
Art Director
Raymond Wong / Kato Tsang
Creative Director
Keith Ho / Andrea Khou / Helen Sze
Photographer
Ray Man Photography Co., Ltd.
Writer
Barbara Jiang
Views
372
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