Creative Showcase
Discounts / Towell Auto Centre
Submitted By santu sarkar
Description
A 2009 calendar for Towell Auto Centre's (TAC) eco-drive initiative. TAC is the sole marketer of Mazda cars/automobiles in Oman. The calendar uses the perennial concept of 'discounts' to quantify the 'savings' one can make when it comes to the environment. It informs Mazda owners of simple, everyday things they can do to save precious resources and in turn help save the environment.
Objective
The marketers of Mazda in Oman, TAC aims to be an environmentally-responsible through its Eco-Drive. More often than not, eco-initiatives don't clearly tell people tangible, practical thnings that can be done to prevent environmental damage. TAC wanted to set this right and make people realise that they are the ones who ultimately benefit when they care for the environment.
Credits
Account Executive
Solomon Thomas
Art Director
Pravin Amudan
Creative Director
Mahesh Anvekar
Designer
Nilesh Ayare
Photo Illustrator
Nilesh Ayare
Photographer
Hemant B.G.
Writer
Santu Sarkar
Views
531
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