Creative Showcase
Darkside of The Lamp / Lava Lite LLC
Submitted By GERTRUDE INC
Description
Revitalize the brand and make it prominent amongst a wide age-range. Harping back to its glory days of decades past, but still attracting a young, college-aged consumer, ages 18-34.
Objective
Celebrate Lava Lite’s 40-plus years of heritage while introducing legions of young adults to the classic furnishing staple.
Credits
Art Director
Otis D. Gibson
Creative Director
Otis D. Gibson
Designer
Otis D. Gibson
Writer
Kelly Jenkins
Views
309
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