Creative Showcase

Elysian Brand Print Ad / Elysian

Submitted By Katrina Limbaugh

Description

zig’s Chicago office led the branding of Elysian, a 60-story uber-luxury hotel and residence that recently opened in Chicago’s affluent Gold Coast neighborhood. Elysian is poised to redefine the Chicago hospitality experience with a unique operating model built around delivering remarkable moments – a promise that the brand has been built to bring to life. To create the building blocks for this new concept, zig was tasked with articulating the brand at every imaginable touchpoint, as well as consulting on planning and positioning decisions. We focused on the idea that nothing, from the key cards and valet tickets to the face of the telephone, was insignificant. It’s the subtle, unexpected touches that happen during a hotel experience that will ultimately make it memorable. Whenever possible, we simplified and personalized every aspect of the experience. We looked at each piece and asked how we could touch someone personally and make them remember us.

Objective

This print ad was shot in the hotel’s European courtyard and demonstrates the Elysian’s commitment to returning travel to the elegant experience it used to be.

Elysian Brand Print Ad

elysianhotels.com

Client

Elysian

Industry

Hospitality

Agency

zig
www.zigideas.com

Media

Integrated Branding

Credits

Art Director

Chris Berry

Creative Director

Stephen Leps

Photographer

Jeff Sciortino

Views

324

 

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