Creative Showcase

It's Up To You, New York / Million Trees NYC

Submitted By Kasey McLaughlin

Description

The "It's Up To You, New York" campaign will reach out to New Yorkers with it's colloquial and fun tone.

Objective

The objective of this campaign is to relate to New Yorkers on their level to convince them to become a part of Million Tree's cause.

Technical Challenge

The technical challenges will be to film a commercial(and record a radio spot) of real people dancing, singing, and running amongst the surroundings of New York City.

The other media for this campaign involve little technical challenges (including printing decals and t-shirts).

Client

Million Trees NYC

Agency

Kasey McLaughlin

Media

Integrated Branding

Credits

Account Executive

Kasey McLaughlin

Agency Producer

Kasey McLaughlin

Art Director

Kasey McLaughlin

Content Strategist

Kasey McLaughlin

Creative Director

Kasey McLaughlin

Designer

Kasey McLaughlin

Director

Kasey McLaughlin

Editor

Kasey McLaughlin

Illustrator

Kasey McLaughlin

Information Architect

Kasey McLaughlin

Innovator

Kasey McLaughlin

Instructor

Kasey McLaughlin

Music & Sound

Kasey McLaughlin

Photo Illustrator

Kasey McLaughlin

Photographer

Kasey McLaughlin

Producer

Kasey McLaughlin

Production Company

Kasey McLaughlin

Programmer

Kasey McLaughlin

Writer

Kasey McLaughlin

Views

850

 

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