Creative Showcase
It's Up To You, New York / Million Trees NYC
Submitted By Kasey McLaughlin
Description
The "It's Up To You, New York" campaign will reach out to New Yorkers with it's colloquial and fun tone.
Objective
The objective of this campaign is to relate to New Yorkers on their level to convince them to become a part of Million Tree's cause.
Technical Challenge
The technical challenges will be to film a commercial(and record a radio spot) of real people dancing, singing, and running amongst the surroundings of New York City.
The other media for this campaign involve little technical challenges (including printing decals and t-shirts).
Client
Million Trees NYC
Agency
Kasey McLaughlin
Media
Integrated Branding
Credits
Account Executive
Kasey McLaughlin
Agency Producer
Kasey McLaughlin
Art Director
Kasey McLaughlin
Content Strategist
Kasey McLaughlin
Creative Director
Kasey McLaughlin
Designer
Kasey McLaughlin
Director
Kasey McLaughlin
Editor
Kasey McLaughlin
Illustrator
Kasey McLaughlin
Information Architect
Kasey McLaughlin
Innovator
Kasey McLaughlin
Instructor
Kasey McLaughlin
Music & Sound
Kasey McLaughlin
Photo Illustrator
Kasey McLaughlin
Photographer
Kasey McLaughlin
Producer
Kasey McLaughlin
Production Company
Kasey McLaughlin
Programmer
Kasey McLaughlin
Writer
Kasey McLaughlin
Views
787
Related Items
