Creative Showcase
Never Wasted / Lee
Submitted By Viduthalai Raj M
Description
To drive home the message of paper conservation in a fun and effective way, we created something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag – a bag that can be used and reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash.
Objective
With the relevance of Eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
Technical Challenge
We wanted to make an idea that wasn't just longer-lasting and interactive, but also conveyed the message in a fascinating manner.
Client
Lee
Industry
Clothing
Agency
Happy Creative Services
thinkhappy.biz
Media
Design
Market
Culture, Leisure and Sports
Credits
Account Executive
Neelima Kariappa
Art Director
Viduthalai Raj M
Creative Director
Praveen Das , Kartik Iyer
Designer
Viduthalai Raj
Illustrator
Vinayachandran T
Writer
Athul Ct
Views
629
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