EPSON Hong Kong Ltd.

Creative Showcase

Cyber Drawing Class / EPSON Hong Kong Ltd.

Submitted By Ada Wong

Description

We launched a corporate social program as a branding experience intending to demonstrate how Epson’s products help people to exceed their vision in real life.

Disabled children, especially those with muscular dystrophy, have very restricted visions of what their life could be. We organised charity events to widen their horizon. We created a mobile booth to go among hospitals with disabled kids.
Using various Epson products, including interactive projector with video and programming, we launched an interactive drawing class. Children could interact with virtual teacher, draw with simple tools, experience lots of interesting things, and receive the printout with the message “Optimism lets you reach for new goals”.

Objective

Although Epson has long been using “exceed your vision” as the brand tagline, its recognition and appreciation of what it means are not strong enough. We wanted to bring the tagline to life in a memorable way.

Technical Challenge

Since the drawing classes were held for disabled children with muscular dystrophy, the major technical challenge was to ensure the softwares and hardware involved were user-friendly enough for them. Adjustments of the classes’ easiness were made several times, in order to accommodate the disabled and maintain their interest, while communicating the message ““Optimism lets you reach for new goals” effectively.

Cyber Drawing Class

http://www.goodforyoureyes....

Client

Agency

Grey Hong Kong

Media

Outdoor

Credits

Account Executive

Dorothy Yung / Angus Mak / Catherine Chan / Liza Kan / Crystal Mak / Frank Wong

Agency Producer

Wong Ying Ying

Art Director

Keith Ho / Ciff Luk / Michelle Woo / Ray Lam

Creative Director

Keith Ho / Ray Lam / Keith Lo

Illustrator

Michelle Woo

Music & Sound

Wong Kin Wai

Photographer

Lewis Ho

Programmer

Louis Wong

Writer

Andy Wong / Joshua Wong / Keith Lo

Views

953