Creative Showcase
Embrace our World / Cascos Verdes
Submitted By Tomas Wells
Description
Cascos Verdes is a non-profit organization dedicated to raising environmental awareness through the implementation of social inclusive programs.
The 22nd of April is Earth Day. Our planet deserves a hug… Don't you think?.
Cascos Verdes (Green Helmets) presents "Embrace our World".
Joining is really easy. Upload a picture of your hug using the Facebook App, and join a virtual group hug… A bigger than life hug!
Objective
We believe that if we join forces we can make a change: The World's Biggest Hug. And we also believe that we can use social media to do something meaningful and special. Embrace this cause and take part in something big.
Technical Challenge
With an interactive Facebook App, we invite users to take a photo with a hug and then upload it to a big photo album that's conforms a big hug for our Earth.
Embrace our World
http://apps.facebook.com/di...
Client
Cascos Verdes
Industry
Non-profit Organization
Agency
Woonky
http://www.woonky.com
Media
Interactive
Market
Culture, Leisure and Sports
Credits
Account Executive
Ainhoa Rigabert / Victoria Paterlini
Art Director
Siro Rodriguez
Content Strategist
Beto Elías
Creative Director
Tomás Wells
Designer
Gastón Quevedo
Director
Marcelo D'Abramo
Editor
Agustina Benitez Araujo
Illustrator
Siro Rodriguez
Information Architect
Beto Elías
Programmer
Pablo Oliver
Writer
Agustina Benitez Araujo
Views
935
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