Creative Showcase
Sapporo Shadow Projections / Sleeman Breweries
Submitted By andy manson
Description
Using motion-sensor technology, a projector and various large urban walls, Japan’s legendary beer, Sapporo, invited participants across Canada to transform themselves into a giant sumo, geisha or samurai then share their uniquely Japanese experience.
Objective
The objective was to change the perception of Sapporo from a beer found only in sushi bars by inviting participants to experience Sapporo on the street.
Technical Challenge
The biggest trick was live-mapping human movement and then translating this motion into a giant, fluid-moving, 3D, animated character.
Client
Sleeman Breweries
Industry
Beer
Agency
Dentsu Canada
dentsucanada.com
Media
Innovative Use of Media
Market
Culture, Leisure and Sports
Credits
Account Executive
Sharon Hill
Agency Producer
Dave Medlock/Cameron Moffat
Art Director
Peter Gomes
Creative Director
Andy Manson
Designer
Peter Gomes
Music & Sound
Silent Joe West
Production Company
SplitElement
Programmer
SplitElement
Writer
Andy Manson
Views
1035
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