Walmart/Builderswarehouse

Creative Showcase

Mower / Walmart/Builderswarehouse

Submitted By patrick robertson

Description

Builders Warehouse (a division of Walmart South Africa) is launching a store credit card for those items which are a bit more expensive than one can ordinarily afford with cash in wallet.The idea is that instead of waiting, saving up and making do with the old stuff, you can afford to now buy immediately on your new store credit card.

Objective

To launch the new store credit card.

Technical Challenge

There was very little budget. In fact, there was only a budget for print but these ideas translated so nicely into tv and viral that we had to get a young director (his first real 'paying' job), we used ourselves as cast and the props and locations were all our own houses and equipment that we could find around the house.We didn't make any money from it - we just made a plan to get them done. The client then liked them so much they found there way onto the internet and local tv. We still never made any money from it.

Client

Industry

Hardware

Agency

DaVinciEdisonBell
www.davinciedisonbell.co.za

Media

Television

Market

Home Appliances, Furniture and Gardening

Credits

Agency Producer

Angie Collins

Art Director

Dave 'Danger' Androliakos

Creative Director

Angie Collins & PAtrick Robertson

Director

Garen Campbell

Editor

Ludwig Breedt

Music & Sound

Hitman Productions

Production Company

Striking Undies Cooke

Writer

Emile Spies

Views

532