Creative Showcase
Making the Invisible Visible 2011 / Amnesty International
Submitted By Kirsten Rutherford
Description
“Making the invisible visible” is an Amnesty street art project that highlight the plight of six individuals from across the world who have suffered human rights abuses.
The installations use special lenticular fence posters. Launched in London last year to highlight the case of Troy Davis, this year the street art campaign can be seen in 26 locations across 6 European cities.
Each installation depicts a close up of an individual’s face. The image is invisible from front on, only becoming visible to those approaching the fence. A plaque on each site alerts passers-by to an Amnesty International website where they can take action in support of each of the individuals featured.
Objective
Amnesty is aiming to raise awareness for the 6 cases highlighted on the fence installations. Each fence installation directs passers-by to a website where they can take action for the individual. The images are part of Amnesty's Write for Rights initiative which will see hundreds of thousands of people send messages of support to those around the world that have suffered human rights abuses.
Technical Challenge
This campaign appears in sites across Europe, largely thanks to the efforts of local Amnesty chapters. With limited budget, we had to rely on local Amnesty members to source permission for the fences and wheat-paste the posters themselves as well as capture footage for us to create content with.
Client
Amnesty International
Industry
Not for Profit
Media
Outdoor
Market
Charity / Not for Profit
Credits
Creative Director
Mentalgassi, Lisa Jelliffe, Kirsten Rutherford
Designer
Mentalgassi
Views
814
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