Creative Showcase
Motor Trend 2012 / Ford
Submitted By Roger Darnell
Description
Ford's F-150 pickup truck is Motor Trend's Truck of the Year for 2012, and Team Detroit and Ford Trucks teamed-up with LA-based production company King and Country to create this high-profile broadcast spot heralding the achievement.
Objective
The spot began airing widely across the U.S. in December, and it also appeared in many regional feeds during the historic official broadcast of Super Bowl XLVI.
Technical Challenge
This latest opportunity to craft important broadcast content for Ford Trucks presented K&C director Efrain Montañez and his colleagues with a considerable challenge: To create a high-profile spot with less than three weeks from award date to broadcast debut. “Fortunately for us, we have excellent relationships with everyone at Team Detroit and Ford, and they knew we could turn this around quickly, and apply our unique wit and design sensibilities to present this historic message in signature style,” Montañez said.
Client
Ford
Industry
Automobiles
Agency
Team Detroit
www.teamdetroit.com
Media
Television
Market
Entertainment
Credits
Agency Producer
Bob Rashid
Art Director
Dan Ames
Creative Director
Paul Kirner, Bradley Hensen
Director
Efrain Montañez
Editor
Mike Hackett, Sean McAllen
Producer
Jerry Torgerson
Production Company
King and Country
Views
811
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