Creative Showcase
The Smallest Art Gallery / Color Paradise Hong Kong Ltd.
Submitted By Ada Wong
Description
Ice Gel is a professional fingernail paint brand with a great variety of colors that can create very delicate and complicated patterns, enabling women not only to embellish their hands but also show their own style and personality.
Objective
Ice Gel believes that nail painting is an art. It wanted to promote this brand proposition
Technical Challenge
Media fees and shop rentals are very high in Hong Kong. So we created the "world's smallest art gallery". We commissioned an artist to create a range of modern art pieces on crystal fingernails. Then we put the nail paintings in a tiny art gallery inside the world's smallest store, a one-foot-square "cube shop" inside a popular shopping mall with many nail salons. Visitors could scan a QR code on the gallery to learn more at Ice Gel's website.
The Smallest Art Gallery
http://www.ideaexcellence.c...
Client
Color Paradise Hong Kong Ltd.
Agency
Grey Group Hong Kong
Media
Outdoor
Market
Cosmetics, Beauty Products and Perfumes
Credits
Account Executive
Susanna Lee / Melody Siu
Art Director
Keith Ho / Nicholas Hong / Davey Lui / Jeff Lai / Hui Ka Kit
Creative Director
Keith Ho / Nicholas Hong / Davey Lui / Henry Yim
Illustrator
Leon Lai / Sam Lo
Writer
Henry Yim / Kristie Chen
Views
2001
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