Creative Showcase

Slices / Anubhav Knife Store

Submitted By sanjog Karulkar

Description

Anubhav Khatri came to us with the usual client problem. 'I want instant fame for my store but I dont have any money.'
Given that it was a specialized knives store, we told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him.
We presented him with the idea of visiting cards made to look like impossibly thin fruit/vegetable slices. So that , the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now anubhav bhai's shop is the place to buy quality knives from in Agra.

Client

Anubhav Knife Store

Industry

Home Appliances

Agency

ELEVEN Brandworks, Mumbai, India

Media

Design

Market

Home Appliances, Furniture and Gardening

Credits

Art Director

Abhishek Dey, Virendra Tivrekar, Sanjog Karulkar

Creative Director

Prateek Bhardwaj, Abhishek Dey, Sambit Mishra, Virendra Tivrekar

Photographer

Satya Gaud

Writer

Sambit Mishra

Views

747

 

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