Creative Showcase

Bad News Bag / Delhi Police

Submitted By Smit Agrawal

Description

'The Bad News Bag' is a paper bag made of old newspapers but what is unique about it is that all the stories they carry are of drunk driving casualties on New Year Eve.
The intended purpose was to dissuade people from indulging in drunk driving on New Year Eve specifically and also in general.

To know more youtube 'BAD NEWS BAG'

Objective

Cases of drunken driving see a sharp spike on the New Year Eve. In the spirit of celebration people completely ignore the danger they put themselves and others into by taking the wheel under influence.
Delhi Police wanted to discourage this behaviour. What was needed was an effective reminder. A reminder that would force everyone to think twice before they took the wheel under influence. Delhi Police wanted us to come up with such a reminder.

Client

Delhi Police

Agency

Eleven Brandworks

Media

Outdoor

Market

Public Service

Credits

Art Director

Smit Agrawal

Creative Director

Aneesh Jaisinghani, Kapil Batra

Director

Prateek Bhardwaj

Photo Illustrator

Shashi Chauhan

Photographer

Vikas Maurya

Production Company

Sound Stream Studios

Writer

Vaibhava Bhatnagar

Views

1187

 

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