Creative Showcase

Tube / Walgreens

Submitted By Melanie Mahaffey

Description

Walgreens and GSD&M recently rolled out new enhancements to Walgreens' Balance Rewards loyalty program by rewarding customers for their healthy actions – the first of its kind in the category. People will not only get 500 rewards points when they refill prescriptions or get immunizations, but they will also earn 20 points for every mile they walk or run as well as every time they log their weight on Walgreens.com/balance. The site will even sync with existing devices like FitBit, BodyMedia, and Withings to make it easy to earn points on these activities. Creative assets include TV, rich media and standard flash banners, national/local radio and a partnership with Alison Sweeney in which she'll discuss ways to get, stay and live well.

Client

Walgreens

Industry

Pharmacy

Agency

GSD&M
www.gsdm.com

Media

Television

Market

Pharmacy

Credits

Account Executive

Nancy Ryan, Shawn Mackoff, Elizabeth Brown, Stacey Szydlik

Agency Producer

Bill Wine (Executive), Abigail Hinojosa, Sara Cherry

Art Director

Todd Nolley

Content Strategist

Michelle Dickens

Creative Director

Jay Russell (Executive), Victor Camozzi (Group), Bryan Edwards (Group), Christopher Colton, Travis Waid

Designer

Natl TV/Jared Libitsky, Zachary Wakefield

Director

Robert Logevall

Editor

Sam Selis - Beast Austin

Music & Sound

Dogwalk Music

Photographer

Giorgio Scali

Producer

Kira Carstensen (Executive), Anna Joseph (Line)

Production Company

Supply & Demand Integrated

Writer

Barrett Michael

Views

717

 

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