Creative Showcase
Original Explorers / Pacifico
Submitted By Melanie Mahaffey
Description
Pacifico, the authentic pilsner-style Mexican beer, is launching a multimarket TV and digital campaign to celebrate the brand’s surfing origins and adventure-seeking consumer. Carrying on the spirit of its evolved marketing campaign, “State of Pacifico,” the new work created by GSD&M will roll out in mid June in Southern California and Austin as well as nationally on digital sites such as Hulu and YouTube. All work is scheduled to run through October.
Credits
Account Executive
Jeff Orth, Mario Solis
Agency Producer
Kelly Wood
Art Director
Joel Davis
Creative Director
Jay Russell, Robert Lin, Jeff Maki, Joel Davis, Andy Miller
Director
Taylor Steele
Editor
Sam Selis
Producer
Kelly Wood
Production Company
Koala Bear, Inc.
Writer
Andy Miller
Views
798
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