Newport Beach Police Department

Creative Showcase

The Stolen Collection / Newport Beach Police Department

Submitted By Mike Frey

Description

Newport Beach California is known for its safe, affluent neighborhoods and eye for fashion. However, 96% of all crimes reported in Newport Beach are property related. The vast majority of property thefts in the city are of high-end designer purses left unsecured in vehicles. ETA Advertising, in partnership with the Newport Beach Police Department, developed a campaign to educate the residents of Newport Beach about the importance of securing their valuables. The campaign, which was designed to resemble fashion ads, featured male models with women’s luxury items.

Objective

The objective of the campaign is to decrease property crime rates in Newport Beach by educating residents about the importance of securing their property.

Technical Challenge

Getting an experienced fashion photographer and models on a limited budget.

Client

Industry

Law Enforcement

Agency

ETA Advertising
http://etaadvertising.com

Media

Outdoor

Market

Newport Beach, California

Credits

Account Executive

Paul Gately

Art Director

Mike Frey, Niko Dahilig, Mike Trow

Creative Director

Mike Frey, Ismael Ford

Designer

Niko Dahilig, Mike Trow

Director

Cindy Allen, Cassandra Popli

Photo Illustrator

Mike Frey

Photographer

Kal Yee

Writer

Ismael Ford

Views

1481