Creative Showcase
Better Shave / Cremo
Submitted By Paul Christensen
Description
A campaign to launch a challenger brand in the overcrowded shaving market.
Objective
How do you get men to switch from their usual can of shaving foam or gel to a tube of cream they've never heard of? By skipping the typical smiling face and letting the tube speak for itself, describing the astonishing results you’ll get from this new way of shaving. Initial same store sales reports indicate the tube is getting the message across loud and clear.
Technical Challenge
The tube has quite a bit of meaty description on it. We decided to leverage that by putting it front and center and not encumbering the rest of the ad with loads of copy.
Client
Cremo
Industry
CPG
Agency
Juju Factory
JujuAdFactory.com
Media
Integrated Branding
Market
Cosmetics, Beauty Products and Perfumes
Credits
Account Executive
Ian McIlvaine, Jayne Bradley
Art Director
Paul Christensen
Creative Director
Paul Chrstensen, Scott Montgomery
Writer
Scott Montgomery
Designer
Jeannette McIlvaine
Views
2454
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