Creative Showcase
Kindness Kitchen / Electrolux
Submitted By Carolina Aranha
Description
At the beginning of December Electrolux Brasil launched the "Electrolux Kindness Kitchen" action, which filled some of their products with food for those who want to do good this Christmas. The idea is that during this month when a consumer buys any of the ‘full’ products, he or she will receive the household appliance at home and Electrolux will donate all the food to those in need.
Objective
This is the first marketing project that highlights the company’s social positioning in the country. According to Electrolux Marketing Director for Latin America Sandra Montes, digital was the environment in which Electrolux invested the most this year, through media campaigns, content and relationship actions. It represented 10% of the company’s communications budget.
Kindness Kitchen
http://cozinhadobemelectrol...
Client
Electrolux
Industry
Kitchen Appliances
Agency
F/Nazca Saatchi & Saatchi
www.fnazca.com.br
Media
Interactive
Market
Home Appliances, Furniture and Gardening
Credits
Account Executive
Marcello Penna, Gisela Assumpção, Gabriela Marques
Agency Producer
Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo
Art Director
Rodrigo Adam
Content Strategist
Rogério Soares
Creative Director
Fabio Fernandes, Eduardo Lima, Theo Rocha
Director
Marcio Leitão
Editor
Marcio Leitão
Information Architect
Jefferson Russo
Music & Sound
Satélite
Photographer
Pepe Mendes
Production Company
Squarehead
Programmer
Ariadne Gomes
Writer
Igor Cabó
Views
675
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