Creative Showcase

Fry Gloves / McDonald's

Submitted By David Soames

Description

We call these Fry Gloves. Now, your hands can stay warm while looking like America's Favorite Fries.

Objective

McDonald's is an official sponsor of the Green Bay Packers. We were looking for a clever way to leverage this partnership and being that Green Bay is known for being one of the coldest NFL markets, Fry Gloves were born.

Technical Challenge

We went through 4 different prototypes of the gloves prior to finally landing on a product that looked as simple and iconic as the McDonald's fry box itself.

Client

McDonald's

Industry

Food & Beverage

Agency

Moroch
www.moroch.com

Media

Design

Market

Food

Credits

Account Executive

Andrea Jonas, Kamron Moore

Agency Producer

Fancy Montoya

Art Director

David Soames, Dustin Taylor

Creative Director

Kevin Sutton

Views

590

 

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