Creative Showcase
Fist bump / Coca-Cola
Submitted By Pereira O'Dell
Description
True Friendship (#VerdaderoAmigo) is Coca-Cola’s newest campaign from Latin America inspiring the choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship.
Objective
A true friend is the most valuable commodity available in a time where harsh words and actions are easily heard and nearly inescapable. Coca-Cola is seeking to enable the true connections that shape the way we are in its new campaign.
Digital and content will be at the core of the campaign created by Pereira & O’Dell. Elements include web films, TV, social activation, mobile, print, radio, packaging and OOH.
Client
Coca-Cola
Industry
Advertising
Agency
Pereira & O'Dell
http://www.pereiraodell.com
Media
Design
Market
Beverages
Credits
Account Executive
Henry Arlander, Mona Gonzalez, Rose Valderrama
Agency Producer
Jeff Ferro, Victoria Whitlow
Art Director
Luke Acret
Content Strategist
Ana Cortat, Sara Lezama
Creative Director
PJ Pereira, Rob Lambrechts, Jaime Robinson, Rafael Rizuto
Designer
Moses Kelany
Director
Robert Stromberg
Editor
Alex Rodríguez (Umlaut Films)
Illustrator
Erik Buckham, Adhemas Batista
Music & Sound
One Direction
Writer
Omid Amid
Views
1175
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