Creative Showcase

The Cancer Sutra / Stupid Cancer, Inc

Submitted By Christina Jones

Description

There is one, unequivocal fact about cancer: the earlier you detect it, the greater the chance of treating it successfully.

But let's be honest: You probably don’t check yourself for cancer nearly as often as you should, nor have you probably committed enough of your body’s intricacies to memory. (Particularly in this self-conscious era of ours, where we’d likely rather forget what was staring back at us in the mirror and why it was sagging so much.)

So we began to wonder: If we’re not going to be so good at checking our own private bits, maybe we’d much rather check someone else’s.

Introducing The Cancer Sutra. The world’s first Kama Sutra designed to help you look for early signs of cancer — on someone else. Thirty-two positions, covering a range of partnerships (male/female, female/female, male/male), spread out between four types of cancer — skin, breast, testicular, and prostate.

The project is, at its core, a simple reminder to get yourself checked regularly, to check yourself regularly — and, of course, to check your partner.

As many times a night as you can manage, preferably.

Objective

The Cancer Sutra addressed three problems simultaneously: 1) It reminded people that if they’re not going to be so good at checking themselves, they could always check someone they love (and have a good time of it, too). 2) Through a combination of tone and style, it brought much-needed levity to a conversation that was historically riddled with fear and anxiety, instantly creating an open discussion about early detection that was infinitely easier to have. 3) It introduced the partner-check. Not only a new way to perform at-home early detection, but a way of informing millennials about what to look for on themselves. All while raising funds for Stupid Cancer’s continued program development in early detection awareness and education.

Technical Challenge

The Cancer Sutra website. Behind the veneer of this minimalistic spread of positions for detecting early signs of cancer between couples, a number of challenges lay hid. We knew we wanted the site to be fully responsive. We also knew for this site to be successful, it would need to be largely image-based (with a bit of animation, to boot). How to create what was ostensibly a resizable gallery, without ever losing resolution? The answer was simple. (Well, complicated, but looked simple in the end.) We turned to SVGs — a purely code-based form of image rendering — no jpegs or pngs need apply. This enabled us to create a site that was both fully responsive and platform-agnostic, all without ever losing quality or features.

Credits

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