Creative Showcase
The Text / The Coca-Cola Company
Submitted By Pereira O'Dell
Description
The third film in Pereira & O'Dell's "Crossroads" campaign for Coca-Cola has finally launched. "The Text", asks what you would do for a true friend? This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. Black also directed the first two films (The Rumor, Something Unexpected) released earlier this year.
The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty.
The Text
https://www.youtube.com/wat...
Client
The Coca-Cola Company
Industry
non-alcoholic beverages
Agency
Pereira & O'Dell
http://www.pereiraodell.com
Media
Television
Market
Food
Credits
Account Executive
Henry Arlander, Mona Gonzalez, Rose Valderrama
Agency Producer
Jeff Ferro, Victoria Whitlow
Art Director
Luke Acret
Content Strategist
Ana Cortat, Josh Brandau, Sara Lezama
Creative Director
PJ Pereira, Rob Lambrechts, Jaime Robinson, Rafael Rizuto
Designer
Moses Kelany
Director
Dustin Lance Black
Editor
Umlaut Films
Music & Sound
Music Dealers
Photographer
Carlos Verón
Producer
Jason Forest, Gunner Clancey
Production Company
Bully Pictures
Writer
Omid Amid
Views
792
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