Creative Showcase
The Little Mayan / Hotel Maya
Submitted By Mike Frey
Description
Hotel Maya offers guests a unique fusion of Latin American and Southern Californian styles. ETA positioned the hotel as a local exotic escape and created a character called the Little Mayan to be their goodwill ambassador. He promotes Hotel Maya across all media and has his own clothing and merchandise line.
Objective
Increase weekend overnight stays at Hotel Maya and introduce the Little Mayan as the new brand ambassador for the hotel.
Technical Challenge
We created the CGI character of the Little Mayan in house. And needed to find a photographer that was interested in the project and willing to take it on for the limited budget.
The Little Mayan
mayanlegend.com
Client
Hotel Maya
Industry
Hotel
Agency
ETA Advertising
http://etaadvertising.com/
Media
Integrated Branding
Market
Entertainment
Credits
Account Executive
Andrea Esquivel, Edgar Garcia
Art Director
Mike Frey, Niko Dahilig
Creative Director
Mike Frey, Ismael Ford, Niko Dahilig
Designer
Malinee Saechee, Mike Trow
Director
Cindy Allen, Cassandra Popli
Photo Illustrator
Garrett Ilkcagia
Photographer
Eric Hernandez
Programmer
Joshua Reed
Writer
Ismael Ford, Mike Trow
Views
694
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