Creative Showcase
"Van Gogh" / United States Potato Board
Submitted By Dan Madole
Description
Potato advertising, much like potatoes themselves, had fallen into a bit of a rut. It was time to reacquaint the world with all the amazingness of potatoes beyond casserole and side dish recipes. Turns out the venerable root vegetable has had quite a colorful and distinguished past. The 9th Wonder of the World campaign shines light on all the little known, but amazing history of the potato, as well as its relevance in the ever-evolving world of food enthusiasts.
Objective
To get consumers excited about the potato and all it can do, and dig a little deeper for recipes and other engaging content.
Credits
Account Executive
Eric Friedman
Agency Producer
Bret Berman
Art Director
Patrick Campbell, Kinsey Travitz
Creative Director
Dan Madole, Robert Borges
Designer
Amy Shenton
Writer
Kyle Parr
Views
629
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