Creative Showcase
Josée Champagne / Anorexia and Bulimia Quebec
Submitted By Marie Vaillancourt
Description
For victims of eating disorders, weight is a constant obsession. To draw attention to this, a unique partnership was formed between Anorexia and Bulimia Quebec and five radio stations (in Montreal, Quebec City, Sherbrooke, and Drummondville). Using the auditory identities of these stations, a parallel was drawn between radio frequencies and low weight.
Objective
Raising awareness to people of the distress whom live the victims of eating disorders.
Technical Challenge
The challenge was to convince radio stations to use their sound weft. The effect of the delusion was even more big with jingle of stations
Client
Anorexia and Bulimia Quebec
Agency
Cossette
cossette.com
Media
Radio
Market
non-profit organization
Credits
Account Executive
Marie Vaillancourt, Sarah Bernard
Agency Producer
Lyne Leclair
Art Director
Marc-André Savard
Music & Sound
Studio Expression, BLVD, Audio Z
Writer
Marc-André Savard
Views
377
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