Creative Showcase

Sama's Lunchbox / Whirlpool - Every Day Care

Submitted By Rebecca Lyon

Description

For new Canadian families, integrating into an established community can be stressful. Whirlpool believes we are all united by food. So to demonstrate this, we followed Sama, a 9-year-old Syrian girl, as she cooked a traditional Syrian meal for her Cobourg, Ontario classmates. By sharing her cultural food for the first time, she shared how much she cares for her new friends, ultimately bringing the whole class closer together.

Client

Whirlpool - Every Day Care

Agency

Zulu Alpha Kilo
http://www.zulualphakilo.com/

Media

Television

Market

Home Appliances, Furniture and Gardening

Credits

Creative Director

Zak Mroueh
Allen Oke

Art Director

Jamie Mageau
Guilherme Bermejo

Writer

Kaidy Wong
Nick Doerr

Agency Producer

Pam Portsmouth

Production Company

zulubot

Director

Katie Dellamaggiore

Editor

Rod Christie

Music & Sound

Berkeley Inc.

Views

182

 

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