Portfolio
Yuxuan He
whynotdesign
He Yuxuan is an award-winning designer specializing in typography and in-depth exploration of branding and packaging design. He has provided multi-disciplinary and multi-category branding and packaging design services for Chinese super brands that have passed the test of real markets. In 2022, he founded WhyNot Design, a design studio focused on branding and packaging design, dedicated to bringing niche culture to the mass market, creating refreshing design work, and exploring the pain and joy behind every exquisite design detail. A finalist for the TDC Ascenders in 2022 and a juror for the OneShow Asia TDC, he has also won over 50 international awards, including the NY ADC Silver Cube, NY TDC, NY One Show, Tokyo TDC, D&AD, Pentawards Gold, Red Dot: Best of the best, Dieline, Award 360°, IF Award, Muse, Graphis, IDEA, Asia's Most Influential Design Award, Hiiibrand International Jury Award, etc. His work has been exhibited in the United States, Canada, France, Germany, Japan, New Zealand, Australia and Spain. New Zealand, Australia and Spain.
City
Shenzhen, China
Website
whynotdesign.cc
@hesignstudio
Awards
︎2022 101st ADC Annual Award, Silver Cube Award, US
︎2022 101st ADC Annual Award, Merit Award, US
︎2022 TDC68 Awards, Certificate of Typographic Excellence, US
︎2022 D&AD Awards, Merit Award, UK
︎2022 One Show Awards, Shortlist × 4, US
︎2022 Dieline Awards, Finalist, 2022, US
︎2022 iF Design Award, DE
︎2022 Graphis Award, Silver Award, US
︎2022 Graphis Award, Honorable Mention × 3, US
︎2021 Pentawards, Gold Award, UK
︎2021 Pentawards, Nomination Award, UK
︎2021 Award360° Packaging Design Of The Year, CN
︎2021 One Show Asia Creative Awards, Merit Award, CN
︎2021 Design for Asia Awards 2021, Bronze Award, HK
︎2021 HKDA Global Design Awards, Bronze Award, HK
︎2021 Red Dot Award, Best of the Best, DE
︎2021 Red Dot Award, Communication Design, DE
︎2021 iF Design Award × 2, DE
︎2021 Muse Design Awards, Platinum Award, US
︎2021 Muse Design Awards, Silver Award, US
︎2021 A' Design Award, Silver Award, IT
︎2021 CORE 77 Design Awards, Runner Up, US
︎2021 IDEA Awards, Finalist, US
︎2020 Red Dot Award, Communication Design × 3, DE
︎2020 A' Design Award, Silver Award × 2, IT
︎2020 A' Design Award, Runner Up, IT
︎2020 Muse Design Awards, Platinum Award × 2
︎2019 Red Dot Design Award, DE
︎2019 iF Design Award, DE
︎2019 A' Design Award, Gold Award × 3, IT
︎2019 German Design Award × 2, DE
︎2019 Hiiibrand Design Award, Merit Award, CN
︎2019 Hiiibrand Design Award, Nomination Award, CN
︎2018 iF Design Award × 2, DE
︎2018 A' Design Award, Silver Award
︎2017 Red Dot Award, Communication Design × 2, DE
︎2016 Red Dot Award, Communication Design, DE
Clients
1. 雪花
2. 王老吉
3. 青岛啤酒
4. 良品铺子
5. 西贝莜面村
6. 瑞幸咖啡
7. 五粮液
8. 双汇
9. 同仁堂
10. 卡士
11. 闪魔
12. 健力宝
13. 宝洁护舒宝
14. 景田百岁山
15. little freddie 小皮
16. 江小白
17. 天士力
18. 御泥坊
19. 劲酒
20. 雨润
21. Frangi 芙蓉肌
22. Loch Lomond 罗曼湖
23. 卡姿兰
24. 贾国龙功夫菜
25. 久久丫
26. 小仙炖
27. 燕之屋
28. 联合国
29. 乔府大院
30. 樊文花
Winning Work
Award:
2022 Brand / Communication Design Silver Cube
Agency:
TIGERPAN PACKAGING DESIGN LAB. / Shenzhen + Shenzhen Xiangyang New Energy Technology Co., Ltd / Shenzhen
Client:
Shenzhen Xiangyang New Energy Technology Co., Ltd
Title:
Ignite a light for BOP population
Category:
Design for Good / Brand / Communication Design - Series
Annual ID:
ADC101_DFG014S
Award:
2022 Communication Design TDC Winner
Agency:
何宇轩 / 深圳 + He Yuxuan / Shenzhen
Client:
Hesignstudio
Title:
The Ring Of Time Calendar
Category:
Calendars / Single
Annual ID:
TDC68_091C