Addir Branding and Packaging Design / Shinsegae
Submitted By Stefanie Brückler
Addir is a new jewelry brand that focuses on special occasion jewelry. As part of Shinsegae, a South-Korean luxury
department store franchise, Addir opened its first boutiques in Shinsegae Gangnam and Daegu in 2017. The project’s
objective was to create a branding that evokes a feeling of trust and tradition, with a logo, mark and color palette that
feel elegant and classic with slight modern touches, supporting the brand’s mission to provide world-class service for
the modern woman.
Fashion & Clothing