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Addir Branding and Packaging Design / Shinsegae

Submitted By Stefanie Brückler

Description

Addir is a new jewelry brand that focuses on special occasion jewelry. As part of Shinsegae, a South-Korean luxury
department store franchise, Addir opened its first boutiques in Shinsegae Gangnam and Daegu in 2017. The project’s
objective was to create a branding that evokes a feeling of trust and tradition, with a logo, mark and color palette that
feel elegant and classic with slight modern touches, supporting the brand’s mission to provide world-class service for
the modern woman.

Client

Shinsegae

Agency

NR2154
http://nr2154.com/

Media

Design

Market

Fashion & Clothing

Credits

Creative Director

Jacob Wildschiødtz

Director

Elina Asanti

Art Director

Ayaka Ito

Designer

Stefanie Brückler

Views

10

 

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