The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98461T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98462T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98463T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98464T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98465T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98466T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98467T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98468T
Award:
1998 Advertising Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98469T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98470T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98471T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98472T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98473T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
USA Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98474T
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98475T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98476T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98477T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98478T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98479T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Polaroid
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98480T
Award:
1998 Advertising Merit Award
Agency:
Houston Herstek Favat / Boston
Client:
Converse
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98481T
Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Nikon
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98482T
Award:
1998 Advertising Merit Award
Agency:
Lansdown Conquest / London
Client:
Mercedes-Benz of North America
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98483T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98484T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
The Coca-Cola Company/Sprite
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98485T
Award:
1998 Advertising Merit Award
Agency:
Mother / London
Client:
Channel 5
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98486T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98487T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98488T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98489T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98490T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98491T
Award:
1998 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98492T
Award:
1998 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Network
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98493T
Award:
1998 Advertising Merit Award
Agency:
ALMAP/BBDO / São Paulo
Client:
Pepsi-Cola
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98518T
Award:
1998 Advertising Merit Award
Agency:
ALMAP/BBDO / São Paulo
Client:
Volkswagen Brazil
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98519T
Award:
1998 Advertising Merit Award
Agency:
Delvico Bates / Barcelona
Client:
Planeta
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98520T
Award:
1998 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo PB Sverige / Volvo V70 AWD
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98521T
Award:
1998 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Zeitung
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98522T
Award:
1998 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Arbeitsgemeinschaft Dermatologische Prävention E.R.
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98523T
Award:
1998 Advertising Merit Award
Agency:
Results Advertising / Bangkok
Client:
Mitsubishi Diesel Engine
Title:
Category:
International Foreign Language Commercial / Foreign Language Commercial: Television
Annual ID:
98524T
Award:
1998 Interactive Merit Award
Agency:
BKJ Productions
Client:
Dialogic
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98125N
Award:
1998 Interactive Merit Award
Agency:
E.On Interactive
Client:
Chromatic Research
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98126N
Award:
1998 Interactive Merit Award
Agency:
SicolaMartin
Client:
Citrix
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Annual ID:
98127N
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98505T
Award:
1998 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co.
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98506T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98507T
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Energizer
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
98508T
Award:
1998 Interactive Merit Award
Agency:
CKS New York
Client:
Better Health
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98040N
Award:
1998 Interactive Merit Award
Agency:
DDB Needham, DGS Interactive
Client:
Web Street Securities
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98041N
Award:
1998 Interactive Merit Award
Agency:
Euro RSCG Partnership
Client:
Intel
Title:
Category:
Banners / Banner - Link Only
Annual ID:
98042N