The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Periscope / Minneapolis Client: The Show '97 Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Shoes 4 Industry / Louisville Client: Whistler's Music Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TBWA Chiat/Day / Venice Client: The Advertising Club of Los Angeles Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: TDA Advertising and Design / Longmont Client: Spyder Skiwear Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Thompson & Company / Memphis Client: Thomas & Betts Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Turner Fernandez Turner / Atlanta Client: CNN International Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Bill Brokaw Advertising / Cleveland Client: Info-Data Category: Collateral Advertising / Collateral Direct Mail: Single
Agency: Cross Colours / Johannesburg Client: Mercedes-Benz South Africa Category: Collateral Advertising / Collateral: Sales Kits
Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Advertising / Collateral: Sales Kits
Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: New Media Labs Client: Hot Jobs Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Think New Ideas Client: Oracle Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Bozell Worldwide Client: Michigan Vietnam Monument Commission Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Bozell Worldwide Client: St. Vincent & Sarah Fisher Center Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: J. Walter Thompson Client: United States Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Japan Automobile Manufacturers Association Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Porter Novelli Client: Snack Food Association/National Potato Promotion Board Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: @radical.media Client: Mr. Holland's Opus Foundation Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Tumble Interactive Media Client: The Church of Jesus Christ and Latter-Day Saints Category: Non-Profit Organizations / Non-Profit - Web Site
Agency: Gee Jeffrey & Partners / Toronto Client: Rogers Cantel Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Mojo Partners / Auckland Client: Apple Computer Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: TBWA Simons Palmer / London Client: Sony Playstation Category: Non-Broadcast / Non-Broadcast: Cinema
Agency: Carmichael Lynch / Minneapolis Client: Normark Blue Fox Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Asher & Partners / Los Angeles Client: California Department of Health Services Category: Public Service/Political / Public Service/Political Television: Single
Agency: J. Walter Thompson / New York Client: New York Cares Category: Public Service/Political / Public Service/Political Television: Single
Agency: Leo Burnett / Singapore Client: Singapore Cancer Society Category: Public Service/Political / Public Service/Political Television: Single
Agency: Mad Dogs & Englishmen / New York Client: Friends of Animals Category: Public Service/Political / Public Service/Political Television: Single
Agency: Bates / Hong Kong Client: Excelsior Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Bates Dorland / London Client: Sh! Erotic Lingerie Emporium Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Rapala Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon School Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Fallon McElligott / Minneapolis Client: Knob Creek Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Ingalls Advertising / Boston Client: Aston Martin Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / San Francisco Client: Broderbund Software Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Saatchi & Saatchi / Singapore Client: Raffles International Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: 2-Lane Media Client: Transamerica Asset Management Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Black Bean Studios Client: Sitara Networks Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Bowne Internet Solutions Client: Roney & Co. Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Campbell Mithun Esty Client: Andersen Windows Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: DigitalFacades Corporation Client: BAX Global Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: The Coca-Cola Company Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: Remy Martin Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: OgilvyOne Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site

1998 Advertising Merit Award

Periscope / Minneapolis

The Show '97

Collateral Advertising / Collateral Direct Mail: Single

98338A

1998 Advertising Merit Award

Shoes 4 Industry / Louisville

Whistler's Music

Collateral Advertising / Collateral Direct Mail: Single

98339A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

The Advertising Club of Los Angeles

Collateral Advertising / Collateral Direct Mail: Single

98340A

1998 Advertising Merit Award

TDA Advertising and Design / Longmont

Spyder Skiwear

Collateral Advertising / Collateral Direct Mail: Single

98341A

1998 Advertising Merit Award

Thompson & Company / Memphis

Thomas & Betts

Collateral Advertising / Collateral Direct Mail: Single

98342A

1998 Advertising Merit Award

Turner Fernandez Turner / Atlanta

CNN International

Collateral Advertising / Collateral Direct Mail: Single

98343A

1998 Advertising Merit Award

Bill Brokaw Advertising / Cleveland

Info-Data

Collateral Advertising / Collateral Direct Mail: Single

98344A

1998 Advertising Merit Award

Cross Colours / Johannesburg

Mercedes-Benz South Africa

Collateral Advertising / Collateral: Sales Kits

98330A

1998 Advertising Merit Award

Sandstrom Design / Portland

Tazo

Collateral Advertising / Collateral: Sales Kits

98331A

1998 Interactive Merit Award

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98128N

1998 Interactive Merit Award

New Media Labs

Hot Jobs

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98129N

1998 Interactive Merit Award

Think New Ideas

Oracle

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98130N

1998 Interactive Merit Award

Bozell Worldwide

Michigan Vietnam Monument Commission

Non-Profit Organizations / Non-Profit - Web Site

98145N

1998 Interactive Merit Award

Bozell Worldwide

St. Vincent & Sarah Fisher Center

Non-Profit Organizations / Non-Profit - Web Site

98146N

1998 Interactive Merit Award

J. Walter Thompson

United States Marine Corps

Non-Profit Organizations / Non-Profit - Web Site

98147N

1998 Interactive Merit Award

Porter Novelli

Japan Automobile Manufacturers Association

Non-Profit Organizations / Non-Profit - Web Site

98148N

1998 Interactive Merit Award

Porter Novelli

Snack Food Association/National Potato Promotion Board

Non-Profit Organizations / Non-Profit - Web Site

98149N

1998 Interactive Merit Award

@radical.media

Mr. Holland's Opus Foundation

Non-Profit Organizations / Non-Profit - Web Site

98150N

1998 Interactive Merit Award

Tumble Interactive Media

The Church of Jesus Christ and Latter-Day Saints

Non-Profit Organizations / Non-Profit - Web Site

98151N

1998 Advertising Merit Award

Gee Jeffrey & Partners / Toronto

Rogers Cantel

Non-Broadcast / Non-Broadcast: Cinema

98513T

1998 Advertising Merit Award

Mojo Partners / Auckland

Apple Computer

Non-Broadcast / Non-Broadcast: Cinema

98514T

1998 Advertising Merit Award

TBWA Simons Palmer / London

Sony Playstation

Non-Broadcast / Non-Broadcast: Cinema

98515T

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Blue Fox

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98230A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98231A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

98232A

1998 Advertising Merit Award

Asher & Partners / Los Angeles

California Department of Health Services

Public Service/Political / Public Service/Political Television: Single

98421T

1998 Advertising Merit Award

J. Walter Thompson / New York

New York Cares

Public Service/Political / Public Service/Political Television: Single

98422T

1998 Advertising Merit Award

Leo Burnett / Singapore

Singapore Cancer Society

Public Service/Political / Public Service/Political Television: Single

98423T

1998 Advertising Merit Award

Mad Dogs & Englishmen / New York

Friends of Animals

Public Service/Political / Public Service/Political Television: Single

98424T

1998 Advertising Merit Award

Bates / Hong Kong

Excelsior

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98218A

1998 Advertising Merit Award

Bates Dorland / London

Sh! Erotic Lingerie Emporium

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98219A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98220A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98221A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98222A

1998 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Rapala

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98223A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon School

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98224A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Knob Creek

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98225A

1998 Advertising Merit Award

Ingalls Advertising / Boston

Aston Martin

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98226A

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98227A

1998 Advertising Merit Award

Saatchi & Saatchi / San Francisco

Broderbund Software

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98228A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Raffles International

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

98229A

1998 Interactive Merit Award

2-Lane Media

Transamerica Asset Management

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98116N

1998 Interactive Merit Award

Black Bean Studios

Sitara Networks

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98117N

1998 Interactive Merit Award

Bowne Internet Solutions

Roney & Co.

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98118N

1998 Interactive Merit Award

Campbell Mithun Esty

Andersen Windows

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98119N

1998 Interactive Merit Award

DigitalFacades Corporation

BAX Global

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98120N

1998 Interactive Merit Award

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98121N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98122N

1998 Interactive Merit Award

Martin Interactive

Remy Martin

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98123N

1998 Interactive Merit Award

OgilvyOne

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98124N

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