The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Saatchi & Saatchi / London Client: COI/Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Square One / Dallas Client: Miller Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA GGT Simons Palmer / London Client: Sony Playstation Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Standard Bank Category: Consumer Television / Consumer Television Over :30 Single
Airport Footbal Agency: Wieden + Kennedy / Amsterdam Client: Nike International Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Miami Client: United Airlines Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / New York Client: AT&T Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bayless & Partners / Atlanta Client: Wing Zone Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Caribou Coffee Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Carmichael Lynch / Minneapolis Client: Outward Marine Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: The Consortium / Milwaukee Client: Kist Bottling Company Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: The Consortium / Milwaukee Client: Kist Bottling Company Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Galaxy / Singapore Client: Koning Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Galaxy / Singapore Client: Koning Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: INK / Singapore Client: The Tricon Restaurants Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Mullen Advertising / Wenham Client: Swiss Army Brands Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Periscope / Minneapolis Client: Lyfe Tyme Grills Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Publicis & Hal Riney / San Francisco Client: Saturn Corporation Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Sandstrom Design / Portland Client: Miller Brewing Company Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: SMC / Richmond Client: Whistler Radar Detectors Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TBWA Hunt Lascaris / Johannesburg Client: Wonderbra Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: TDA Advertising & Design / Longmont Client: Urban Angler Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: West & Vaughan / Durham Client: Pinehurst Candles Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Young & Rubicam / Chicago Client: H&R Block Category: Collateral Advertising / Collateral: Point of Purchase and In-Store
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Saatchi & Saatchi / London Client: COI/Army Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: DDB Advertising / Paris Client: Volkswagen Category: International Foreign Language Commercial / Foreign Language Commerical Cinema: Single
Agency: Carmichael Lynch / Minneapolis Client: Normark Blue Fox Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Carmichael Lynch / Minneapolis Client: The Show Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneaplois Client: The Lee Apparel Company Category: Multimedia Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Multimedia Campaign
Agency: FGI / Chapel Hill Client: Carolina Ballet Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: McKinney & Silver / Raleigh Client: North Carolina Promise/Mentoring Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Ogilvy & Mather / Singapore Client: Singapore National Heart Foundation Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: Saatchi & Saatchi / Singapore Client: SPCA / Hong Kong Category: Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign
Agency: BBDO/Guerrero Ortega / Salcedo Village Client: BBDO/Guerrero Ortega Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Hunt Adkins / Minneapolis Client: Dublin Productions Category: Trade / Trade B/W Full Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: Amnesty International Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Crispin Porter & Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: De Vito/Verdi / New York Client: Pro-Choice Public Eduation Project Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: DM9 DDB Publicidade / São Paulo Client: São Paulo Museum of Art Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Greenberg Seronick O'Leary & Partners / Boston Client: Massachusetts Society for the Prevention of Cruelty to Children Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single
Agency: Greenberg Seronick O'Leary & Partners / Boston Client: Massachusetts Society for the Prevention of Cruelty to Children Category: Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

1999 Advertising Merit Award

Saatchi & Saatchi / London

COI/Army

Consumer Television / Consumer Television Over :30 Single

99491T

1999 Advertising Merit Award

Square One / Dallas

Miller Brewing Company

Consumer Television / Consumer Television Over :30 Single

99492T

1999 Advertising Merit Award

TBWA GGT Simons Palmer / London

Sony Playstation

Consumer Television / Consumer Television Over :30 Single

99493T

1999 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Standard Bank

Consumer Television / Consumer Television Over :30 Single

99494T

1999 Advertising Merit Award

Wieden + Kennedy / Amsterdam

Nike International

Airport Footbal

Consumer Television / Consumer Television Over :30 Single

99495T

1999 Advertising Merit Award

Young & Rubicam / Miami

United Airlines

Consumer Television / Consumer Television Over :30 Single

99496T

1999 Advertising Merit Award

Young & Rubicam / New York

AT&T

Consumer Television / Consumer Television Over :30 Single

99497T

1999 Advertising Merit Award

Bayless & Partners / Atlanta

Wing Zone

Collateral Advertising / Collateral: Point of Purchase and In-Store

99368A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Caribou Coffee

Collateral Advertising / Collateral: Point of Purchase and In-Store

99369A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99370A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99371A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Outward Marine Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99372A

1999 Advertising Merit Award

The Consortium / Milwaukee

Kist Bottling Company

Collateral Advertising / Collateral: Point of Purchase and In-Store

99373A

1999 Advertising Merit Award

The Consortium / Milwaukee

Kist Bottling Company

Collateral Advertising / Collateral: Point of Purchase and In-Store

99374A

1999 Advertising Merit Award

Galaxy / Singapore

Koning

Collateral Advertising / Collateral: Point of Purchase and In-Store

99375A

1999 Advertising Merit Award

Galaxy / Singapore

Koning

Collateral Advertising / Collateral: Point of Purchase and In-Store

99376A

1999 Advertising Merit Award

INK / Singapore

The Tricon Restaurants

Collateral Advertising / Collateral: Point of Purchase and In-Store

99377A

1999 Advertising Merit Award

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99378A

1999 Advertising Merit Award

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99379A

1999 Advertising Merit Award

Mullen Advertising / Wenham

Swiss Army Brands

Collateral Advertising / Collateral: Point of Purchase and In-Store

99380A

1999 Advertising Merit Award

Periscope / Minneapolis

Lyfe Tyme Grills

Collateral Advertising / Collateral: Point of Purchase and In-Store

99381A

1999 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Saturn Corporation

Collateral Advertising / Collateral: Point of Purchase and In-Store

99382A

1999 Advertising Merit Award

Sandstrom Design / Portland

Miller Brewing Company

Collateral Advertising / Collateral: Point of Purchase and In-Store

99383A

1999 Advertising Merit Award

SMC / Richmond

Whistler Radar Detectors

Collateral Advertising / Collateral: Point of Purchase and In-Store

99384A

1999 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Wonderbra

Collateral Advertising / Collateral: Point of Purchase and In-Store

99385A

1999 Advertising Merit Award

TDA Advertising & Design / Longmont

Urban Angler

Collateral Advertising / Collateral: Point of Purchase and In-Store

99386A

1999 Advertising Merit Award

West & Vaughan / Durham

Pinehurst Candles

Collateral Advertising / Collateral: Point of Purchase and In-Store

99387A

1999 Advertising Merit Award

Young & Rubicam / Chicago

H&R Block

Collateral Advertising / Collateral: Point of Purchase and In-Store

99388A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company

Consumer Television / Consumer Television Over :30 Campaign

99498T

1999 Advertising Merit Award

Saatchi & Saatchi / London

COI/Army

Consumer Television / Consumer Television Over :30 Campaign

99499T

1999 Advertising Merit Award

DDB Advertising / Paris

Volkswagen

International Foreign Language Commercial / Foreign Language Commerical Cinema: Single

99571T

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

Normark Blue Fox

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99259A

1999 Advertising Merit Award

Carmichael Lynch / Minneapolis

The Show

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99260A

1999 Advertising Merit Award

Fallon McElligott / Minneapolis

Nikon

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99261A

1999 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99262A

1999 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

99263A

1999 Advertising Merit Award

Fallon McElligott / Minneaplois

The Lee Apparel Company

Multimedia Campaign

99572A

1999 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Multimedia Campaign

99573A

1999 Advertising Merit Award

FGI / Chapel Hill

Carolina Ballet

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99438A

1999 Advertising Merit Award

McKinney & Silver / Raleigh

North Carolina Promise/Mentoring

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99439A

1999 Advertising Merit Award

Ogilvy & Mather / Singapore

Singapore National Heart Foundation

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99440A

1999 Advertising Merit Award

Saatchi & Saatchi / Singapore

SPCA / Hong Kong

Public Service/Politcal / Public Service/Political Newspaper or Magazine: Campaign

99441A

1999 Advertising Merit Award

BBDO/Guerrero Ortega / Salcedo Village

BBDO/Guerrero Ortega

Trade / Trade B/W Full Page or Spread: Single

99308A

1999 Advertising Merit Award

Hunt Adkins / Minneapolis

Dublin Productions

Trade / Trade B/W Full Page or Spread: Single

99309A

1999 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Amnesty International

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99416A

1999 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99417A

1999 Advertising Merit Award

De Vito/Verdi / New York

Pro-Choice Public Eduation Project

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99418A

1999 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

São Paulo Museum of Art

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99419A

1999 Advertising Merit Award

Greenberg Seronick O'Leary & Partners / Boston

Massachusetts Society for the Prevention of Cruelty to Children

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99420A

1999 Advertising Merit Award

Greenberg Seronick O'Leary & Partners / Boston

Massachusetts Society for the Prevention of Cruelty to Children

Public Service/Political / Public Service/Politcal Newspaper or Magazine: Single

99421A

Follow Us