The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: UK Time, Timex Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: McConnaughy Stein Schmidt Brown / Chicago Client: Project Millennium Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: MRA Advertising / Atlanta Client: Fannie Kate's Country Inn Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Mullen Advertising / Wenham Client: Herbert Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Ogilvy & Mather / Mumbai Client: Electrolux India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: West & Vaughan / Durham Client: Morgan Imports Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Whybin/TBWA / Auckland Client: The New Zealand Herald Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: BDDP / Boulogne Client: Air Liberté Category: Consumer Television / Consumer Television Over :30 Single
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Single
Agency: Euro RSCG Wnek Gosper / London Client: Häagen Dazs Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon McElligott / New York Client: MTV Networks Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: E*Trade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / Ontario Client: Kellogg Canada Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Whitbread Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas & Partners / London Client: Perdue Farms Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe & Partners / New York Client: The Coca-Cola Company / Sprite Category: Consumer Television / Consumer Television Over :30 Single
Agency: Merkley Newman Harty / New York Client: Mercedes Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / Frankfurt Client: Hirsh + Ille, Mannheim Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy One / New York Client: Ameritrade Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Cash Converters Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / Wellington Client: Toyota New Zealand Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: AltaVista Category: Consumer Television / Consumer Television Over :30 Single
Agency: Carlos Souto/TCC SA De Publicad / Buenos Aires Client: Liceo Cultural Britanico Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: dweck! / New York Client: UPN Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Goldberg Moser O'Neill / San Francisco Client: Ameristar Casinos Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Team One Advertising / El Segundo Client: Lexus Category: Consumer Television / Consumer Television Under $50,000 Budget: Single
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Clarke Goward Advertising / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Fallon McElligott / Minneapolis Client: TIME Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Harrison Human / Sandton Client: Godiva Chocolates Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: The Martin Agency / Richmond Client: Urban Evolution Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Pagano Schenck & Kay / Boston Client: Kaos Cards Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Saatchi & Saatchi / Sydney Client: Procter & Gamble Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Single
Agency: Cramer-Krasselt / Chicago Client: LaSalle Banks Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Doe-Anderson Advertising / Louisville Client: Ebonite Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Elberson Senger Shuler / Charlotte Client: South Park Mall Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Elberson Senger Shuler / Charlotte Client: South Park Mall Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robaire and Hogshead / Venice Client: Phys.com/Condé Nast Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robaire and Hogshead / Venice Client: Phys.com/Condé Nast Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

UK Time, Timex

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0153A

2000 Advertising Merit Award

McConnaughy Stein Schmidt Brown / Chicago

Project Millennium

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0154A

2000 Advertising Merit Award

MRA Advertising / Atlanta

Fannie Kate's Country Inn

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0155A

2000 Advertising Merit Award

Mullen Advertising / Wenham

Herbert

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0156A

2000 Advertising Merit Award

Ogilvy & Mather / Mumbai

Electrolux India

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0157A

2000 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0158A

2000 Advertising Merit Award

Saatchi & Saatchi / Singapore

Asia Pacific Breweries

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0159A

2000 Advertising Merit Award

West & Vaughan / Durham

Morgan Imports

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0160A

2000 Advertising Merit Award

Whybin/TBWA / Auckland

The New Zealand Herald

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0161A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0162A

2000 Advertising Merit Award

Arnold Communications / Boston

Volkswagen of America

Consumer Television / Consumer Television Over :30 Single

00_0570A

2000 Advertising Merit Award

BDDP / Boulogne

Air Liberté

Consumer Television / Consumer Television Over :30 Single

00_0571A

2000 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Over :30 Single

00_0572A

2000 Advertising Merit Award

Euro RSCG Wnek Gosper / London

Häagen Dazs

Consumer Television / Consumer Television Over :30 Single

00_0573A

2000 Advertising Merit Award

Fallon McElligott / New York

MTV Networks

Consumer Television / Consumer Television Over :30 Single

00_0574A

2000 Advertising Merit Award

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Single

00_0575A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0576A

2000 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E*Trade

Consumer Television / Consumer Television Over :30 Single

00_0577A

2000 Advertising Merit Award

Leo Burnett / Ontario

Kellogg Canada

Consumer Television / Consumer Television Over :30 Single

00_0578A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Whitbread

Consumer Television / Consumer Television Over :30 Single

00_0579A

2000 Advertising Merit Award

Lowe Lintas & Partners / London

Perdue Farms

Consumer Television / Consumer Television Over :30 Single

00_0580A

2000 Advertising Merit Award

Lowe & Partners / New York

The Coca-Cola Company / Sprite

Consumer Television / Consumer Television Over :30 Single

00_0581A

2000 Advertising Merit Award

Merkley Newman Harty / New York

Mercedes Benz USA

Consumer Television / Consumer Television Over :30 Single

00_0582A

2000 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Hirsh + Ille, Mannheim

Consumer Television / Consumer Television Over :30 Single

00_0583A

2000 Advertising Merit Award

Ogilvy One / New York

Ameritrade

Consumer Television / Consumer Television Over :30 Single

00_0584A

2000 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Consumer Television / Consumer Television Over :30 Single

00_0585A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Cash Converters

Consumer Television / Consumer Television Over :30 Single

00_0586A

2000 Advertising Merit Award

Saatchi & Saatchi / Wellington

Toyota New Zealand

Consumer Television / Consumer Television Over :30 Single

00_0587A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0588A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0589A

2000 Advertising Merit Award

Wieden + Kennedy / Portland

AltaVista

Consumer Television / Consumer Television Over :30 Single

00_0590A

2000 Advertising Merit Award

Carlos Souto/TCC SA De Publicad / Buenos Aires

Liceo Cultural Britanico

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0683A

2000 Advertising Merit Award

dweck! / New York

UPN

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0684A

2000 Advertising Merit Award

Goldberg Moser O'Neill / San Francisco

Ameristar Casinos

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0685A

2000 Advertising Merit Award

Team One Advertising / El Segundo

Lexus

Consumer Television / Consumer Television Under $50,000 Budget: Single

00_0686A

2000 Advertising Merit Award

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0305A

2000 Advertising Merit Award

Clarke Goward Advertising / Boston

Ragged Mountain

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0306A

2000 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0307A

2000 Advertising Merit Award

Harrison Human / Sandton

Godiva Chocolates

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0308A

2000 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0309A

2000 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0310A

2000 Advertising Merit Award

The Martin Agency / Richmond

Urban Evolution

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0311A

2000 Advertising Merit Award

Pagano Schenck & Kay / Boston

Kaos Cards

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0312A

2000 Advertising Merit Award

Saatchi & Saatchi / Sydney

Procter & Gamble

Consumer Magazine / Magazine Less Than a Page B/W or Color: Single

00_0313A

2000 Advertising Merit Award

Cramer-Krasselt / Chicago

LaSalle Banks

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0202A

2000 Advertising Merit Award

Doe-Anderson Advertising / Louisville

Ebonite

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0203A

2000 Advertising Merit Award

Elberson Senger Shuler / Charlotte

South Park Mall

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0204A

2000 Advertising Merit Award

Elberson Senger Shuler / Charlotte

South Park Mall

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0205A

2000 Advertising Merit Award

Robaire and Hogshead / Venice

Phys.com/Condé Nast

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0207A

2000 Advertising Merit Award

Robaire and Hogshead / Venice

Phys.com/Condé Nast

Consumer Magazine / Magazine B/W Full Page or Spread: Single

00_0208A

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